Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020)
Issue: Vol 15 No. 2-4 (2021)
Journal: Sociolinguistic Studies
Subject Areas: Gender Studies Linguistics
DOI: 10.1558/sols.15890
Abstract:
Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020) Cham, Switzerland: Palgrave Macmillan. Pp. 253 ISBN: 9783030316907 (hbk) ISBN: 9783030316938 (pbk) ISBN: 9783030316914 (ebook)
Author: Will Amos
References :
Alden, D., Steenkamp, J.-B. E. M., and Batra, R. (1999) Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing 63: 75–87. Doi: https://doi.org/10.2307/1252002.
Amos, H. W. (2020) English in French commercial advertising: Simultaneity, bivalency, and language boundaries. Journal of Sociolinguistics 24(1): 55–74. Doi: https://doi.org/10.1111/josl.12386.
Lin, Y.-C. and Wang, K.-Y. (2016) Language choice in advertising for multinational corporations and local firms: A reinquiry focusing on monolinguals. Journal of Advertising 45: 43–52. Doi: https://doi.org/10.1080/00913367.2015.1085817.
Lin, Y.-C. and Wang, K.-Y. (2017) Local or global image? The role of consumers’ local-global identity in code-switched ad effectiveness among monolinguals. Journal of Advertising 45: 482–497. Doi: https://doi.org/10.1080/00913367.2016.1252286.
Martin, E. (2008) Language-mixing in French print advertising. Journal of Creative Communications 3(1): 49–76. Doi: https://doi.org/10.1177/097325860800300104.
Piller, I. (2003) Advertising as a site of language contact. Annual Review of Applied Linguistics 23: 170–183. Doi: https://doi.org/10.1017/S0267190503000254.
Ruellot, V. (2011) English in French print advertising from 1999 to 2007. World Englishes 30(1): 5–20. Doi: https://doi.org/10.1111/j.1467-971X.2010.01654.x.
Woolard, K. A. (1998) Simultaneity and bivalency as strategies in bilingualism. Journal of Linguistic Anthropology 8(1): 3–29. Doi: https://doi.org/10.1525/jlin.1998.8.1.3.