Book: Contrastive Discourse Analysis
Chapter: Genre- and culture-specific aspects of evaluation: Insights from the contrastive analysis of English and Italian online property advertising
Blurb:
The aim of this chapter is to illustrate how detailed manual contrastive linguistic analysis comparing equivalent genres produced in two different contexts of culture (England and Italy) may be used to explore the fine variation in the subjective force of evaluative expressions, and, distinguish with some precision between genre- and culture-specific aspects of evaluation.