Book: Dialogue in Focus Groups
Chapter: Who is speaking in focus groups? The dialogical display of heterogeneity
Blurb:
This chapter shows that the co-constructed and dialogical nature of participants’ positionings cannot be conceived of as a manifestation of a simple relationship between the speaker and the problem with which he or she is presented. On the contrary, in responding to the problem speakers construct a multifaceted positioning: they answer from different points of view and they resort to different voices.