Blurb:

Once the required data (both quantitative and qualitative) are collected for a MMR study, analysis of the two sets of the data in a coherent way becomes the researcher’s main goal. This chapter will discuss the procedures of data analysis in MMR. It will also review and introduce some computer software packages MMR researchers can benefit from and use in their data analysis. Different types of inferences the MMR researcher can make, based on the analysis of the data, will be another important topic to be discussed in this chapter.